Why Our Lip Moisturizer Work!
Lip balm has been around for over 100 years. The inventor of lip balm, Dr. C. D. Fleet,
started an unfortunate trend by using petroleum jelly in his Chap Stick
lip balm, and it's only become clear in recent years just how
ineffective petroleum jelly is as a lip balm. Since petroleum jelly
isn't absorbed by the skin, it keeps the skin from breathing and over
time -- actually makes your lips more chapped. The all natural and
moisturizing ingredients in our lip balm has a healthy effect on the
skin that is completely different from that of petroleum jelly. Instead of lying inert
on the surface of the lips, our lip balm is absorbed by the skin cells. Because it
improves the moisture retention capacity of your lips, your lips stay
healthy and moist even in the driest conditions.
The Importance Of Our
Our all natural ingredients both moisturize the skin and restore the skin cells'
elasticity. These are two very important features! When our lip
balm is applied to the lips, not only are the cells hydrated, but they
gradually regain their natural elasticity so that they are better able
to keep moisture from escaping. The primary ingredient shea butter contains both a high moisturizing fraction and an
extraordinarily high healing fraction and is a wonderful agent for
revitalizing our skin cells so that they get back their moisture